Leading creative with startup ROAM to change the way we bike in cities.

ROAM

(Industrial Craft)

Categories

Strategy
Identity
Experience Design
UX/UI
Industrial Design

Team

Benjamin Lorimore

Hannah Fink

Max Burton

John Butler

Francis Kim

Strategy, Experience Design, UX/UI, Brand Identity, Industrial Design, 3D Rendering

Strategy, Experience Design, Industrial Design, Storyboarding, 3D CAD Modeling

Creative Direction, Strategy, Experience Design, Industrial Design

Co-Funder, Business Strategy, Project Management, VC Fundraising

Co-Founder, Strategy, Logistics

ROAM is a publicly shared network of high-security smart bike locks that fit onto existing bike racks.

ROAM approached Industrial Craft very early, with only a rough idea of distributed sharelocks somehow pigging backing on existing rack infrastructure.

Our team worked closely with ROAM over the course of a year to explore various directions though design, user testing, consulting diverse stakeholders in city governments, community organizations and bike advocacy groups.

1. Ride your bike.

→

2. Download the app.

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3. Use sharelocks.

Industrial Craft's work spanned across design, strategy, brand and 360 experience.

Our work led up to a VC pitch. The deliverables from Industrial Craft included a physical lock prototype, a user journey map with corresponding keyscreens in the app, light branding, and the storyflow, pitch deck and presentation materials.